AccorHotels appoints Arif Patel to head sales, marketing and distribution for India

MUMBAI: French hotel major AccorHotels has roped in Arif Patel to head its sales, marketing and distribution for India. Patel was most recently the regional director of sales and marketing, south Asia for Starwood Hotels & Resorts.

“Arif’s in-depth knowledge and experience in leading the sales and marketing role with global brands make him an outstanding addition to our senior leadership team. We are confident that his leadership skills and expertise will be instrumental in the growth of AccorHotels in the region,” Jean Michel Cassé, senior vice president, operations, AccorHotels India said in a press statement.

Patel has over two decades of experience across hotel brands including ITC hotels and Oberoi hotels.

“AccorHotels boasts of some of the most enviable and renowned hotel brands in the industry. I am pleased to be joining AccorHotels at an exciting time of growth in India with several of its leading initiatives such as digital transformation and innovative distribution strategy,” Patel said in the statement.

India is one of the top three countries in the Asia Pacific region where Accor will expand its presence. The French hotel company owns brands such as Sofitel, Novotel, Grand Mercure, Pullman and Ibis in the country.

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